From roles in Knocked Up and Forgetting Sarah Marshall to Role Models and I Love You, Man, he is quickly becoming a staple in Hollywood's funny (albeit, crude) men.
And I'm loving it. I think he is the perfect actor to bridge the gap in those mostly-male-humor-but-trying-to-appeal-to-women-as-well movies that are all the hype right now. So far, he has mostly played the "good guy" in these movies and his character is usually offended (or completely un-relatable) with the vulgar, crass, "guy's guy". I think this is the part that could be appealing to the women who are forced to watch these ridiculous (however, almost always hilarious) films with their boyfriends/husbands/whoever.
Plus, he is cute. Not in a drop-dead gorgeous way, but in a sweet, perfect-boyfriend kind of way (with a little bit of awkward-nerd thrown in).
I think Cher said it best in Clueless: "Okay, okay......so he's kind of a Baldwin."
Because no matter how many guy movies he stars in, he will always be "Josh" to me. :)
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